Jennifer Lewis, owner of McRae Sustainable Goods in Marblehead, joins us to share her vision of a more sustainable retail environment. Sparked by a school project with her son about the ocean's garbage patches, Jennifer embarked on a mission to battle plastic waste through innovation and community-focused business practices. Her modern general store employs a closed-loop refill system that prioritizes eco-friendly products and avoids single-use plastics, challenging the conventional "zero waste" narrative with a more realistic approach to reducing waste. Jennifer's journey is not just about business; it's a personal quest to make a meaningful impact on the planet and inspire others to think critically about their purchasing choices.

Beyond her professional endeavors, Jennifer's life is enriched by her love for family, music, and community. She reflects on the significance of connection and resilience, finding strength not in solitary challenges but in the collective support of her community. As she balances business with personal passions like playing the ukulele and savoring good food, Jennifer provides listeners with invaluable insights into sustainable living and the power of leaning on others. Tune in to discover how McRae Sustainable Goods is redefining conscious retail, and be inspired to make mindful choices that benefit both the environment and your local community.