EP #62 - Trust Matters: Inside the Better Business Bureau with Paula Fleming

Who holds businesses accountable for their promises? Paula Fleming, Chief Marketing and Sales Officer of the Better Business Bureau, sheds light on the BBB’s role in building trust and transparency in today’s marketplace. Contrary to popular belief, the BBB isn’t a government agency but a nonprofit supported by its accredited members. Fleming outlines the rigorous standards businesses must meet for accreditation—rejecting up to 15% of applicants monthly—and explains how the BBB’s customer review verification process helps distinguish it from other platforms.

Beyond the boardroom, Fleming’s own journey—marked by professional setbacks, weekend swim lessons for kids, and her life as a devoted dog mom—adds a personal touch to her mission. She sees the BBB as a proactive partner, offering free tools like business profiles, scam alerts, and educational resources to help consumers make smarter decisions before problems arise. Visit BBB.org or follow them on social media to gain a trusted ally in navigating the modern marketplace—and protect both your wallet and your peace of mind.