EP #77 - Barrie Atkin: How One Consultant Transforms Businesses and Nonprofits

Barrie Atkin, founder of Atkin Associates, is revolutionizing marketing strategy and fundraising consultancy with a hands-on, accessible approach. Having transitioned from corporate roles at TV Guide and Rodale to an independent consultant, Barrie breaks the traditional consultant mold by offering practical, affordable services for organizations of all sizes. Her philosophy of making her expertise financially accessible extends to writing grant applications to help clients secure funding for her services, setting her apart in an industry often criticized for high fees and theoretical strategies.

What makes Barrie’s story particularly inspiring is how personal tragedy transformed into a professional mission. After losing her partner to lung cancer, she became involved in "Gen Silent," a documentary and movement addressing healthcare discrimination for LGBTQ+ seniors. This intersection of professional skills and personal passion drives her work, helping clients—from businesses to nonprofits—create customized strategies for growth and impact. Barrie’s personalized approach focuses on understanding client goals and encouraging organizational buy-in for long-term success. Ready to transform your approach to marketing and fundraising? Visit barrieatkin.com to learn more.