EP # 23 - From Music to Innovation: Adapting Through Crisis with a Local Business Leader

Unlock the secrets behind seamless home automation as Jeff Franklin, founder of Home Theater Associates, joins us to share his journey from a musician and pizza delivery driver in Connecticut to running a successful custom electronics business in Hamilton for over three decades. You'll gain insights into how Jeff has transformed the way we think about integrating technology into our homes, making life easier and more luxurious without the need for advanced tech skills. From simple TV installations to sophisticated systems that manage lighting, audio, and video, Jeff breaks down the misconceptions and explains how modern home automation is designed to work effortlessly.

Facing two monumental challenges—the 2008 housing crisis and the COVID-19 pandemic—Jeff unveils how adaptability and continuous learning became his cornerstones for resilience. With each hurdle, he managed to not only survive but also enhance his skills and client relationships, turning many into lifelong friends. Our conversation highlights the importance of supporting local businesses like Jeff's and how such support can strengthen community ties and economic growth. Plus, learn how you can nominate your favorite local businesses to be featured on our platform, amplifying their stories and successes within the community. Tune in to explore these inspiring narratives and discover what makes supporting local ventures so impactful.